THE ABACUS RESEARCH Sh.p.k., WEB SITE PRIVACY STATEMENT
Abacus, Sh.p.k., is a media research firm that provides information services used by the media, their advertisers and advertising agencies to develop marketing and communication strategies. Consistent with our company’s values of honesty, integrity and trust, Abacus is committed to protecting the privacy of personal information.
Visitors may access Abacus’s Web site and browse to review the services Abacus offers without providing personal information.
Abacus collects personally identifiable information, or personal information, such as name, organization, address, business and personal e-mail addresses, and telephone number, when our clients provide this information at the time of registration. Clients may also be asked a few short questions about the computers, software, and Internet systems their organization use. This information is shared internally at Abacus to the extent necessary to ensure data security and to complete a client order.
In some instances, we may use other companies to perform certain services on our behalf. These companies may need access to personal information to complete the services. The companies will not have authorization to use personally identifiable information for purposes other than to perform the services on our behalf. The data we collect are considered our proprietary business assets and may be transferred if Abacus or substantially all of its assets are acquired by another company. We may also be required by law to release personally identifiable information under certain circumstances.
Abacus’s Offline Research
Abacus collects personally identifiable data through its offline research process. Abacus, and anyone who is working with us in research, will keep the personal information about our respondents and their households confidential.
Last revised 03/17