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TAM – TV AUDIENCE MEASUREMENT

TV AUDIENCE MEASUREMENT (TAM)

The continuous automatic electronic measurement system of Albania’s TV audience developed by Abacus Research, Sh.p.k., is the country’s only electronic TV Ratings Provider since June 2011.

TAM Albania Facts
1. Electronic TAM measurement launched in the Municipality of Tirana as of 04/06/2011
2. One measurement source for HH and Persons data collected via meter
3. Data collected every 30 seconds of the day, 365 days a year
3. Live reporting capabilities for every 5 Minutes-long time-bands
4. Demographics reports

Key Media Indicators Reported
1. Rating Persons and Rating (%)
2. Share (%)
3. Reach Persons and Reach (%)
4. GRPs and TRPs
5. AVT – Average Time Viewing