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TAM – Methodology


The technological and research system for electronic measurement of the TV audience (TAM), which has been in place and tested since June 2011 with a panel of households selected in the capital city of Albania, Tirana, developed by Abacus, Sh.p.k., relates particularly with the discovery (detection) of the TV visibility signals originating from a particular source within a selected household, as part of a sample of predetermined statistical representation, measuring the audience of TV programs broadcast in UHF/VHF analogue television systems, satellite television broadcasting, cable TV platforms of those digital terrestrial/satellite and measuring the use of other information services offered to the audience (viewers).

Our TAM system belongs to the family of traditional systems of measuring the audience who are primarily based on an architecture of client-server type, that is, (a) the configuration of the equipment used to receive, process and presenting television signals that appear in any home monitor, and (b) an innovative model units hardware, firmware, and software associated with STB (set-top measuring equipment-box)-in for generating or processing information obtained from this signal. These devices firmware, hardware and software adapted to perform a variety of tasks, collect data about viewership and demographic characteristics of the panelists, and further transmit these data to a central device for the collection of databases, from where it can be processed further.

Also, unlike traditional systems reported thus far, for the system in question, (a) the collection, processing and reporting of data is done in real time, and (b) demographic data collection from audiences are processed completely in a passive way – i.e., completely automatic and without the need for cooperation of the selected household panel members.