PRINT AUDIENCE & CIRCULATION RESEARCH
New Subscribers Studies
These studies analyse whether the new subscribers of a certain publication or media outlet match, or not, the demographics of the existing subscribers base. Most of the time, the samples for such kind of studies are designed to produce results according to circulation figures or source of subscription.
Circulation/Audience Renewal Monitoring
Designed to predict the type of people that are most likely to renew, or not, their subscription, these kind of studies help publishers and other media outlets’ management to assess the development sizing trend of such groups, as well as the trend of factors that influence whether their efforts to renew their subscription are more, or less, likely to be successful. Additionally, they help in diagnosing and improving media outlets’ appeals to get higher rate of subscription from their audience.
Intercepting Studies at the Newstand
The readers are immediately contacted after their publication purchase at the newstand in order to find the reasons of their reading behaviour, as well as the frequency of purchase.
These studies are designed to predict which cover, out of three or four alternatives, could sell better after being placed in the newstand.
Small sample lists are tested to find whether they match, or not, the demographics and behavioural setting of the audience for certain publications and media outlets.
Editorial, Commentary & Content Monitoring
Stories, press reports, presentations and different formats appearing in certain publications, or media outlets, are monitored periodically, and the data collected are analysed to assess the ratings figures of readers.
Editorial Development Testing
The audience is asked to asses its interest and readership of stories published or aired in certain publications or media outlets, as well as to evaluate the general editorial content. The latter are also known as TOC – Table of Contents studies.
Copy & Editorial Concept Testing
It is often used to assess the interest of new media outlets’ editorial content appeal. Representative samples of specific target groups include individuals representative of the respective target groups for the publication or media outlet in hand, and prototypes of the latter are used in the study, especially when questionnaires involve face-to-face interviewing methodology.
The audience is asked to assess a publication or media outlet against the competition. These kind of studies may serve as diagnostic tools for the editors in their attempts to improve the editorial product.