Home » Marketing Insights

Marketing Insights

STRATEGIC MARKETING/COMMUNICATION PLANNING TOOLKIT

 

CONSUMER
INSIGHT
COMPETITIVE
ANALYSIS
CONTROL OF AD
EFFECTIVENESS
STRATEGIC
GOAL SETTING
MULTI-MEDIA
OPTIMIZATION
MEDIA-MARKETING
ANALYSIS
National Consumer
Panel

Media Audience Measurement

Single-Source
Consumer Data

Media Lifestyle & Usage Studies

Media-Explorer with Media Campaign
Charts

AdEx Monitoring
(TV/Print/OOH)

Category
Brand

Ad Wear-In/Wear-Out Indicator

GRPs Response

Curves

Ad Copy-Testing (awareness, recall,
brand salience, intention to buy, liking measures

Abacus Software

In-House Proprietary

R/F Model

Effective
Reach & Frequency

Duplication Analysis
(Within & Between)
of media vehicles

Audience
Affinity Index

Media Allocation and
Net Reach

Audience Demographic Profiles

Audience Composition Index

Pre-, & Post
Buy Campaign
Evaluation

Audience Trend
Analysis (since 2001)

CPP & CPM Ranking & Optimization Analysis